MERCEDES-BENZ & DISNEY AVATAR.

A FASCINATIG EXPERIENTIAL CO-MARKETING ACTIVITY IN ONE OF THE MOST SUGGESTIVE AND EXCLUSIVE LOCATIONS IN ROME: THE FUKSAS LANTERN. FOR FOUR DAYS IT WAS THE WINDOW FOR A PROGRAM OF PUBLIC AND PRIVATE EVENTS WITH DIFFERENT OBJECTIVES, FROM OPENING TO THE PUBLIC TO VIP FINAL PARTY, WHICH ANTICIPATED THE PREMIERE OF THE ICONIC FILM: AVATAR 2.

CREDITS

CLIENT  Mercedes-Benz Italia
EXHIBITION  Gruppo Peroni
SHOOTING  Ivan D’Antonio
FILM  Ivan D’Antonio + Luca Mililotti