MERCEDES-BENZ & DISNEY AVATAR.

A FASCINATING EXPERIENTIAL CO-MARKETING ACTIVITY IN ONE OF THE MOST EVOCATIVE AND EXCLUSIVE LOCATIONS IN ROME: THE FUKSAS LANTERN. FOR FOUR DAYS, IT SERVED AS THE STAGE FOR A SERIES OF PUBLIC AND aPRIVATE EVENTS WITH VARIOUS GOALS — FROM OPENING TO THE PUBLIC TO AN EXCLUSIVE VIP CLOSING PARTY — ALL LEADING UP TO THE PREMIERE OF THE ICONIC FILM AVATAR 2.

CREDITS

CLIENT  Mercedes-Benz Italia
EXHIBITION  Gruppo Peroni
SHOOTING  Ivan D’Antonio
FILM  Ivan D’Antonio + Luca Mililotti