AUTOBRO CAR-SHOPPING.

AUTOBRO IS A SERVICE CREATED TO OFFER A COMPREHENSIVE ONLINE CAR-SHOPPING EXPERIENCE. WE GAVE SHAPE TO A VISION INSPIRED BY THE BRAND’S NAME AND IDENTITY. A POP-STYLE LANGUAGE WAS DEVELOPED TO EXPRESS ITS DUAL NATURE: DIGITAL AND HUMAN. THE BRAND HAS A FRIENDLY, RELIABLE, AND SMART PERSONALITY, WHICH HAS BEEN BROUGHT TO LIFE THROUGH A HUMANIZED MASCOT: THE BRO.

CREDITS

CLIENT  Autobro
COPY  Lorenzo Savarese
AGENCY  Arkage