AUTOBRO CAR-SHOPPING

AUTOBRO IS A SERVICE CREATED TO OFFER A COMPREHENSIVE ONLINE CAR-SHOPPING EXPERIENCE. WE HAVE GAVE SHAPE TO AN IMAGINATION INSPIRED BY THE VISION AND NAME OF THE BRAND ITSELF. A POP LANGUAGE HAS BEEN IDENTIFIED, ABLE TO GIVE VOICE TO ITS DUAL NATURE: DIGITAL AND HUMAN. THE BRAND HAS A FRIENDLY, RELIABLE AND SMART CHARACTER, WHICH HAS BEEN TRANSLATED INTO A HUMANIZED MASCOT: THE BRO.

CREDITS

CLIENT  Autobro
BRANDING  Arkage
COPY  Lorenzo Savarese