THE HOUSE OF FERRARI.

WE ARE FERRARI TURNS THE LAUNCH OF THE NEW F1 CAR INTO A SERIALIZED NARRATIVE, WHERE MYTH AND COMMUNITY INHABIT THE SAME HOME. THROUGH CINEMATIC POSTERS, ICONIC PORTRAITS AND SHORT-FORM VIDEO EPISODES, DRIVERS AND TEAM BECOME THE PROTAGONISTS OF A POP DYNASTY: THE HOUSE OF EXCELLENCE FINALLY OPENS UP TO THE FANS’ HOME, THROUGH THE UNIVERSALLY SHARED KEY OF THE LOCK-SHAPED LOGO.

CREDITS

CLIENT  Scuderia Ferrari
AGENCY  Arkage