THE WHOLE WORLD LISTENS TO SANREMO

SPOTIFY’S CREATIVE CONCEPT FOR SANREMO 2022 AIMS TO ESTABLISH ITSELF AS THE MUSIC STREAMING PLATFORM WHERE THE WHOLE WORLD LISTENS TO THE ITALIAN SONG FESTIVAL. SPOTIFY’S SANREMO HUB BECOMES AN ENTIRE WORLD, WITH EVERYTHING IN ITS ENTIRETY: THEMATIC PLAYLISTS ON THE BIG HITS, THE COMPETITIVE SONGS, PHOTOS OF THE ARTISTS AND THE NEW VIDEO PODCAST. SANREMO IS THE PERFECT OPPORTUNITY TO LAUNCH A SPOTIFY ITALIA BRANDED VIDEO PODCAST, TO TAKE ADVANTAGE OF A MOMENT OF GREAT HYPE AND PRESENT THE NEW FEATURES.

CREDITS

CLIENT  Spotify Italia
AGENCY  Arkage