Traction, Snow Eraser, Ice Breaker, Flexoid: welcome to the Winter Arcade, four challenges inspired by the video games that have made history. Winter is our Game is the creative concept developed for the #4MaticTour and all the winter activities of Mercedes-Benz Italy. The using of Mercedes-Benz 4 MATIC technology becomes children’s play. Indeed, 4 video games to try to become winter champions.
Work done
Creative direction, video animation, 8-bit art
Agency
Arkage Agency
Reference
Winter Arcade
