The New EQA

The New EQA

On the occasion of the national launch of the New EQA, the Mercedes EQ 100% electric SUV, the national campaign of Mercedes-Benz Italy “A Day In Your Future” was launched. It is an interactive audio adventure, a real audio series, completely customized on the user and told by the voice of the actress Matilda De Angelis who, thanks to artificial intelligence, makes the user the protagonist of the story.

Work done
art direction, web design, film

Arkage Agency

A Day in Your Future

Original FW 2020