EICMA, acronym of International Motorcycle and Accessories Exhibition is the most important trade fair event in the world for the entire 2-wheel sector. With the creative concept “Perfection has no limits”, Rizoma chaired the event in Milan event promoting worldwide exclusively 5 new accessories: 2 grips, 2 mirrors and 1 lever. The showcase was integrated into the production studio inside the Rizoma hub in Ferno – Milan.
Work done
Creative direction, photoshoot, video animation
Agency
Arkage Agency
Reference
Rizoma Multifit
