To dress children, it needs to be able to get in their world. Through a very special journey: because looking at life with children’s eyes is another story. In 2018 for Original Marines ATL campaigns for the spring & summer collections were realized. The creative approach comes from the concept “What a story to be children”: thanks to fairy-tale illustrations that intertwine with reality, the fantasy becomes the protagonist of videos and photographs, up to the same catalog. Each garment turns into the pretext to imagine a magical story or an extraordinary adventure.