For the launch of two new smart, fortwo and forfour, a direct mail was realized to all Italian clients and prospect. The direct mail is a exclusive paper products with embossed stamp and special paints. The brochure has two brochure inside, one for fortwo e one for forfour; they have similar layout with different car colors, titles and text. The mood is full of colors of advertising campaign.
Work done
art direction, editorial, photography
Gruppo Roncaglia Agency
2015
Shooting
Francesco Galati
