For the launch of new Mercedes A-Class, a direct mail loyalty was realized for female customers. The manufacture emphasizes the concept of the visual and emotional opening. The direct mail has an original opening, with a creative video visible only with smartphone by qrCode. The portrait celebrates the concept of female metamorphosis.
Work done
art direction, editorial, photography, editing
Gruppo Roncaglia Agency
2013
Shooting
Alessandro Polia
Video editing
Made On
