To encourage Italians to meet the new Mercedes A class – endowed with artificial intelligence by the Mercedes-Me system – an unprecedented experience was created: a robot-artist able to realize portraits as a human being. Through a teaser page the operation based on the digital portrait has been launched. Then the influencers have expanded the communication of the digital operation through their social profiles. The works, to pick up at Mercedes dealers, became soon a cult object on social media, leading over 25,000 people to the store during open weekends.
More Posts

smart BRABUS
Direct mail
smart BRABUS

Arkage Agency
New Website
Arkage Agency

Carl Brave x Reebok
Social Campaign
Carl Brave x Reebok

Youmanist Folio
Magazine layout
Youmanist Folio

Rizoma Next
Product launch website
Rizoma Next

Invitalia
Infographics
Invitalia

New A-Class
Direct mail
New A-Class

Rizoma Brand
Digital design style guide
Rizoma Brand

The New EQA
Social Campaign
The New EQA

New smart
Direct mail
New smart

ACSYS Profile
Digital brochure
ACSYS Profile

Infomobility
Web App Design
Infomobility

Original Marines Fall Winter
Fashion Ads
Original Marines Fall Winter

smart Drive-In
Show event
smart Drive-In

enelpremia 3.0
Loyalty program
enelpremia 3.0

B the Star
Digital event
B the Star

Mercedes-Benz AMG
Direct Mail
Mercedes-Benz AMG

Original SS 2019
Fashion Ads
Original SS 2019

#MercedesFormula
Show event
#MercedesFormula

Be
Web App Design
Be

Winter Arcade
Show event
Winter Arcade

Original FW 2020
Fashion Ads
Original FW 2020

ACSYS Space
Digital brochure
ACSYS Space

Gruppo Roncaglia
Re-branding
Gruppo Roncaglia

Metamorfosi Femminile
Direct mail & Product video
Metamorfosi Femminile

Carl Brave x Reebok
Social Campaign
Carl Brave x Reebok

Fendi ID-EA
Social media campaign
Fendi ID-EA

Rizoma Multifit
Product launch videos
Rizoma Multifit

#JustLikeYou
Digital event