Mercedes-Benz

To encourage Italians to meet the new Mercedes A class – endowed with artificial intelligence by the Mercedes-Me system – an unprecedented experience was created: a robot-artist able to realize portraits as a human being. Through a teaser page the operation based on the digital portrait has been launched. Then the influencers have expanded the communication of the digital operation through their social profiles. The works, to pick up at Mercedes dealers, became soon a cult object on social media, leading over 25,000 people to the store during open weekends.

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