Fendi

For Christmas 2015, Fendi launched new ID-EA collection. The new collection wanted to speak to a young. The aim of the campaign was to increase the traffic on e-commerce. The communication was built by focusing on the target who was invited to choose the mood that best suited and consequently the ID-EA accessories related. The tone of voice was original, young and innovative for a brand like Fendi.

Fendi Id-ea →