For Christmas 2015, Fendi launches new ID-EA collection that wants to tells about the dynamic, passionate and busy woman. With this collection Fendi wants to speak to a younger target. The aim of the campaign is to increase the traffic of users on e-commerce. The communication is built by focusing on the target who is invited to choose the mood that best suits and consequently the ID-EA accessories related.
Work done
digital, social media campaign
Roncaglia Agency
2015
