Journal

For the launch of two new smart, fortwo and forfour, a direct maili was realized to all Italian clients and prospect. The mail has been sent to 35.000 clients, with a special offers and advantages for the purchase of the new smart. The direct mail is particular because it contain two brochure for two different cars. It is a exclusive paper products with embossed stamp and special paints.

A new set of infographics was created for a new corporate brochure of Invitalia, the national Agency for investment promotion and enterprise development. The infographics are used to show the results of the activities of 2014; they are coordinated by the Agency identity and they have same color tones of master brand. All infographics have a circular shape with only three fillings of color.

The projects Mercedes-Benz Classic ed smart BRABUS special edition, landing pages and direct, were selected in the Annual Creativity 2014, which proposes the most significant communication campaigns of the year. The Annual shows an original selection of the best projects for TV, print, poster and web. The collected works have right to partecipate to NC Awards 2014 of ADC Group.

Smart has created two special versions of BRABUS, Moonlight and Stardust, in limited edition. This exclusivity of models is graphically represented both in the direct mailing and in the landing page; these two communication tools have an unique character that enhance the added value of customization, of attention to details and of hand-finished.

Lovetaly is the web portal of Italian quality food and wine where there are the most famous products of Made in Italy, created, according to original tradition, by the real artisans of taste. The new logo of e-commerce website gathers these values, illustrated through an identity based on Italian culinary tradition, characterized by a brand with a classical typography, food and wine icons and silhouette. .

Bulgari is a worldwide luxury brand. In order to push the selling-out of new Bulgari perfume, an incentive program has been realized for sellers of perfumeries. The aim of the program is to consolidate the image of brand and to motivate the salespeople. The output is a kit of stationery, that includes cards with floral printed embossed, with colors and themes related to launch of perfume.

The direct mail loyalty of Mercedes-Benz Nuova Classe A has won an important achievement at Agorà Award for the category “Direct mailing”.  Every year the Agorà Award, came to XXVI edition, selects the best advertising and communication projects, rewarding both the advertising and the communication agencies that stand out for originality, strategies and planning.

The direct mail loyalty of Mercedes-Benz Nuova Classe A was shown during the prestigious competition DMA ECHO Awards Italia, that is the spin-off of the most famous DMA INTERNATIONAL ECHO Awards. This competition rewards the creative excellence that have achieved important results. The project was so appreciated by the jury as to be inserted in the shortlist of Automotive category.