Journal

To dress children, it needs to be able to get in their world. Through a very special journey: because looking at life with children’s eyes is another story. In 2018 for Original Marines ATL campaigns for the spring & summer collections were realized. The creative approach comes from the concept “What a story to be children”: thanks to fairy-tale illustrations that intertwine with reality, the fantasy becomes the protagonist of videos and photographs, up to the same catalog. Each garment turns into the pretext to imagine a magical story or an extraordinary adventure.

To encourage Italians to meet the new Mercedes A class – endowed with artificial intelligence by the Mercedes-Me system – an unprecedented experience was created: a robot-artist able to realize portraits as a human being. Through a teaser page the operation based on the digital portrait has been launched. Then the influencers have expanded the communication of the digital operation through their social profiles. The works, to pick up at Mercedes dealers, became soon a cult object on social media, leading over 25,000 people to the store during open weekends.

I’m proud to start a new career in Arkage, the first Italian agency specialized in post-digital communication in Rome. It is time to grow, to go further and further, to do new experiences, to make great projects, to meet new people. I feel good vibrations!

Enelpremia 3.0 is the new 2016 loyalty program of Enel Energia. The engagement activity is based on the creation of a large community that rewards positive habits on the environment. The users can accumulate points for energy and share with the community a more and more sustainable present and future. The goal is to improve the quality of every day life, participating to online and offline activities.

Gruppo Roncaglia Agency is an independent creative agency located in Rome. The new re-brand is based on two key points: four crossed arrows and colour red. For the new identity, a new uppercase sanserif typography has been created and it is used for naming and units. Further the master brand, there are four units integrated. The focus of all the identity is on the unique color and typography pattern.

The World Ducati Week is an international event to promote the motor’s world. To emphasize the atmosphere of 9th edition, it was proposed live events to make every participant feel a star during the show. To amplify the communication before the event, a social program of engagement on line was proposed and an activity of social reporting during the show at Misano World Circuit was scheduled.

Enelpremia 3.0 is the naming of the new 2016 loyalty program of Enel Energia. The goal of the communication program is to engage customers with a path of storytelling and gamification. In this way, Enel Energia wants to encourage and reward the good habits of their customers. They can accumulate points, get badges and upgrade own status: from sympathizer to friend, from the fans to ambassador.

For Christmas 2015, Fendi launched new ID-EA collection. The new collection wanted to speak to a young. The aim of the campaign was to increase the traffic on e-commerce. The communication was built by focusing on the target who was invited to choose the mood that best suited and consequently the ID-EA accessories related. The tone of voice was original, young and innovative for a brand like Fendi.

AMG is a German company known for its collaboration with Mercedes-Benz that designs and manufactures the sports models. A direct mailing was realized to promote all model cars to prospects. The uniqueness of the brochure is in the cover made of metal with logo AMG printed emboss. Some pages are interactive, in fact it is possible to watch a exclusive video movie of several models by a mobile phone.

Advanced Computer Systems A.C.S. is an Italian software house. Their core business is the acquisition, processing, archiving and distribution of satellite data. A digital brochure was realized to comunicate the activities and skills. The complementary colors for backgrounds, typographic processing and amazing satellite images are the main features of project and are used to emphasize the colors of the ground.