B the star

B the star

Mercedes Classe B

For the launch of the Mercedes New B-Class, Mercedes-Benz Italia realized the first “self-auditions” of history: a casting for the last born in Mercedes-Benz company open to all children, to deserve a part in the last film by Gabriele Muccino. To carry out this project, a landing page was created to collect the nominations of the little stars. The casting was then held during the Open Weekend, in collaboration with the MB dealerships.

Work done
art direction, web layout, UX/UI

Agency
Arkage Agency

Reference
BtheStar

Mercedes Classe B

Mercedes Classe BMercedes Classe BMercedes Classe B

Mercedes Classe B

Mercedes Classe BMercedes Classe BMercedes Classe BMercedes Classe BMercedes Classe B

Mercedes Classe B

Mercedes Classe BMercedes Classe BMercedes Classe BMercedes Classe B