Digital design style guide
To dress children, it needs to be able to get in their world. Through a very special journey: because looking at life with children’s eyes is another story. In 2018 for Original Marines ATL campaigns for the spring & summer collections were realized. The creative approach comes from the concept “What a story to be children”: thanks to fairy-tale illustrations that intertwine with reality, the fantasy becomes the protagonist of videos and photographs, up to the same catalog. Each garment turns into the pretext to imagine a magical story or an extraordinary adventure.
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To encourage Italians to meet the new Mercedes A class – endowed with artificial intelligence by the Mercedes-Me system – an unprecedented experience was created: a robot-artist able to realize portraits as a human being. Through a teaser page the operation based on the digital portrait has been launched. Then the influencers have expanded the communication of the digital operation through their social profiles. The works, to pick up at Mercedes dealers, became soon a cult object on social media, leading over 25,000 people to the store during open weekends.